Common characteristics between the best explainer videos
Our new year’s prediction was pretty clear last time. Just imagine that by 2017, 69% of all online traffic will consist of video content. Which means that every business will probably go in this direction starting, now. How to stand out from the crowd? What do we usually focus on when we create your explainer video? Here are some common characteristics between the best explainer videos that will guarantee yours is an eye catcher.
The Script
“Either write something worth reading or do something worth writing” (Benjamin Franklin). Both are quite important. Before starting with your explainer video, we make sure that your brand is worth the story, which means we plan your content ahead of time. What is the main message you want to convey? Needless to say that it’s not just about the content but also the outline: how will your video flow? The best explainer videos are known for their structure. In addition, the nature of your script is key. It depends on the type of video we want to create for you. What will distinguish problem solver video, from a show-off, a presenter or and educator video is the script.
The length
When we create your video, we always keep in mind that 90 percent of data in our brain is visual. The best length for effective explainer videos should not exceed 1 or 1.30 minutes because we can easily make your point in the first 15 seconds. We also take into consideration the channel on which you will be showcasing your explainer video, and since consumers quickly browse their social media accounts for updates, we depicted that great explainer videos go straight to the point without lacking creativity.
The voice over
A professional voice over is one of the most important common characteristics between the best explainer videos. Voice overs gives your video a personality and a clear identity, which helps your audience understand your brand. The right voice over brings life to your script with the right tone. For example, an actor with a deep voice may work best for an animated villain or a narrator in a promo. As for a female voice with a sweet tone captivates the audience for a more emotional informative video.
The graphics
Great visuals are the cherry on top of the cake. And at wezank, we always say that visuals don’t need to be overly complicated to have an effect on your audience. We also study your brand to pick the right type of animation for your explainer video. You’ve seen hundreds of animated explainer videos on many websites because they’re all over the place, but we’re sure you’d recognize ours anywhere on the Internet.
It’s your turn now. Let’s make the best explainer video for your business! One that will definitely make it on the list of the greatest videos.
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