Script Writing: 5 rules to keep in mind before every video
What is script writing and how important is it when creating an explainer video? Simply put, the script is the basis of every video. Without good script writing, all you’ll have to show for your video is just moving objects with no objective or action. In this blog post, we’ll talk about the key points we consider for every explainer video script:
1- Understand the Business
A very wise man with fluffy hair and weird moustache once said “If you can’t explain it simply, you don’t understand it well enough.” First things first, we need to fully understand our client, their business and objectives. The best production in the world is useless if we can’t understand the business we’re crafting the video for. This is done through client meetings, extensive research and experiencing the product/business ourselves.
2- Understand the Audience
After understanding our client and their business, it’s time to fully understand the audience. We need to talk to the audience in a way they’ll understand. Unless we’re talking to a niche segment of professionals in a specific field, it’s best to use simple words that can be easily understood.
3- Get to the Point
With great visuals and top notch production, it’s very easy to drift away from what’s actually happening in the video and what the true objectives are. A wezank rule of thumb when script writing a video is not to beat around the bush. We have a limited time to attract viewers, retain their interest and get them to take an action.
4- Add a Call to Action
Missing a call to action at the end of the video is like a job applicant sending his rich CV without including any contact details. A call to action at the end of a video is crucial for lead generation and converting prospects into loyal customers.
5- Enjoy Every Second of It
This is by far our holy grail. If we don’t enjoy doing it, we shouldn’t do it at all.
Script Writing
5 rules we live by when script writing for any of our clients. Get in touch with us and let’s showcase your business in a beautiful story.