As much as we love celebrating women’s day every day, March has a special flair to it! And wezank is happy to announce that we’re partnering with GirlsgotIT in their upcoming event on Saturday, March 12th!
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Speaking of the legal principles in any business can be a bit daunting. As entertaining as videos can be, when you’re creating one, there are a few legal aspects you need to be aware of regarding footages, music and brand materials.
When we called The Internet “The Gate“, believe us it was not by mistake. Yes, it connected the world altogether, but it was smart enough to hit one of our most important needs: food; so it was more like the gate to our tummies if you think about it. People are always on the go, but always have time to eat, it’s our guilty pleasure. The Internet had an unquenchable appetite for food as well, which explains the rise of several food channels like Tasty and Proper Tasty by BuzzFeed, and many more.
Hailed as the father of advertising, David Ogilvy was clear about his stance on the world of advertising and marketing: “If it doesn’t sell, it isn’t creative.” The same concept applies to explainer videos. You can admire the graphics, compliment the voice over, but at the end of the day, if it doesn’t generate sales, it is useless. How to make a sales video? The answer is in our latest blog post.
We would like to think that with every blog post we share, you are a step closer to the world of explainer videos. Let’s face it, we all know that picking a new marketing tool is never easy; there are a lot of factors to consider, particularly the cost. But what if we told you that videos pay for themselves? Yes, you heard right. Which is why the question you should be asking is how much value can an explainer video add to my company? Rather than how much explainer videos cost? Allow us to show you how videos are an investment; regardless of their cost, you are guaranteed to make returns. Explainer videos: cost vs. value revealed in this article.
2015 was THE year for videos. They became a huge phenomenon; yet were an untapped channel of content marketing. Given the ever-changing nature of their audiences, many businesses were scared of this tool. They later realized that their consumers were actually using videos for their own personal and entertaining interests of which many became viral. So let’s travel back in time and check the 2015 Video Spotlights. Buckle up!
Our new year’s prediction was pretty clear last time. Just imagine that by 2017, 69% of all online traffic will consist of video content. Which means that every business will probably go in this direction starting, now. How to stand out from the crowd? What do we usually focus on when we create your explainer video? Here are some common characteristics between the best explainer videos that will guarantee yours is an eye catcher.
As the new year unfolds, some things are better left in 2015, and others we couldn’t let go of: from clothing trends that finally fit our personalities, to business moves you might have regretted, or a successful marketing strategy that started with the one and only: videos, a tool we are certainly keeping in 2016. If we were asked about the ultimate 2016 prediction? We would answer: Videos, the future of content marketing. So what are the 2016 video marketing trends you should be expecting? Let’s start the new year with some interesting predictions.
One of the best things a friend can every do to you, is support you in every step you make and decision you take. But who said that a friend is always human? Explainer videos are not just a tool you use and get rid of later, think of them as a cooler and more daring version of your best friend, because they are with you to guide you through your business decisions. Why is it important to you use videos across the customer’s buying process? Let’s figure it out together.
Remember when you took our Quizank and discovered that your business needs an explainer video? Well guess what? You’re not the only business that wants to stand out from the crowd, which is why your best marketing tool to convey your message is videos. So if one video has put your business on the map, then how about 4? Videos work best when seen as a full campaign, so here are the 4 viral videos your company needs now.