How to make a sales video

Hailed as the father of advertising, David Ogilvy was clear about his stance on the world of advertising and marketing: “If it doesn’t sell, it isn’t creative.” The same concept applies to explainer videos.  You can admire the graphics, compliment the voice over, but at the end of the day, if it doesn’t generate sales, it is useless. How to make a sales video? The answer is in our latest blog post.

Digestible and Engaging

For an explainer video to be effective, it has to have enough material to attract prospects into staying more engaged for a long period of time. Its effect should stay during their buying process as well. With a well-executed explainer video, you can maintain audience’s attention every 8 seconds, because the average view per explainer video is 2.7 minutes, in comparison to the 28% of a regular written text on a website.

Works for everybody

Explainer videos are appealing due to their visual and verbal cues because it has also been shown that people retain over 50% more information with the help of these cues. Picking the right tone of voice, language and design for your video are essential to reach mass audiences.

High conversion 

On one hand, when we work on an explainer video we select a style that best communicates your brand in the best way possible. We also take some extra minutes on the script, and keep this equation in mind: 1 minutes video= 150 written words.  On the other hand, we storyboard the video in our head from the beginning, which allows us to predict what the audiences will think once they see it.

One final thought on how to make a sales video: don’t stress. Focus on the main idea, a great call to action, and finally the big picture. If you’re still thinking of how to make a sales video? Contact us, and let’s discuss it together!