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Most creators, brand marketers, and business owners were not prepared for the coronavirus pandemic. With businesses struggling for survival, a beam of light came through: online videos.
A smart video strategy gets customers safely to the decision phase. Which is why we no longer talk about content that only grabs the attention, but one that converts visitors into your ride or die clients.
2018 and 2019 were without a doubt great years for digital marketing. Content is getting better because brands are getting smarter about their strategies and content type. How? By leveraging video trends.
A great business idea can fall apart if the video looks like an amateur project. Most managers and marketing executives know this, which is why they hire professionals.
Medicus AI approached wezank to develop two explainer videos. In summary, they’re an AI-based platform that explains and interprets blood tests and medical reports to provide personalized health tips, actionable recommendations and lifestyle coaching. Here’s how the project came to life.
Animators live in a world of their own and have a special mind that sees everything creatively. Lucky them! They are immersed in the creative world which always leaves them with unexpected results but also with so many weird conversations and random things people say to them on a daily basis. The list can go on and on, but we picked up 5 major things only animators can relate to and that drives them crazy.
Just in case you’ve been living under a rock, we are so excited to have created this awesome explainer video as part of zakaziko academy launch. zakaziko is a proudly Lebanese online learning platform that partners up with experts in their fields, gathers their knowledge, organizes it into clear, easy-to-follow classes. The video gives you all the details you need to enroll in their classes, but we thought we’d give you a sneak peek into the behind the scenes of creating their explainer.
One of the most important steps in creating a video is feedback. By working together with our creative team we can optimize the time we’ll spend completing the changes to make sure you’re satisfied with the end result. Here’s how we see the feedback happening to ensure a positive and productive collaboration.
Clients often ask us “how do you know how many words to write and how do you time the script?”. We can safely say that after years of experience, the last thing we want is for our audience to face “listening fatigue” from either a fast or slowly read script. So between a comfortable narration and a fast commercial voice over, timing a script is key. Here’s the right way we’ve been doing it.