Why Storytelling Beats Overselling Every Single Time
There’s always a growing pressure for salespeople and marketers to sell. It’s at the core of the advertising industry. For years now, being transparent with an audience is proving to be the best for any brand. With the power of storytelling, marketers are joining forces with creatives to create better and stronger messages.
It’s all about connecting with others. And that connections drives action, aka sales. Tell it first, sell it last. But if the end goal is to generate revenue, then why is storytelling proving to be better than selling? Particularly overselling.
Storytelling Sells the Experience
When videos tell a story, they supports the process of simplifying a complex idea. Showing a real-life scenario of how a service or a product can improve someone’s life creates a bigger value for the audience. However, overselling won’t get the job done. Storytelling focuses on the consumer and the overall identifiable experience, but overselling forces the product on the consumers and leaves a bad messages of being too generic or superficial.
Making Early Decisions
Telling a story is the first thing that should come to the mind of any marketer. In fact, creating a story-line is how we begin the majority of our explainer videos. We start with the script, where we build characters audiences can relate to, and incorporate the client’s brand into the plot. This is the power of storytelling, it’s smooth and authentic. Authenticity means utilizing advertising and marketing to sell and idea rather than a tangible perishable product. And this goal needs to be set from the beginning. In fact, while we’re creative a video, we always show that the product/service understands the needs of the consumers and most importantly speaks their language. At this exact phase, it’s where they’re most likely willing to listen, believe, and make a decision.
Storytelling is, Well… More Charming
This is without a doubt the most compelling argument we have for you. We no longer say that storytelling is the future of marketing, but rather its present too. In the era of consumerism, people can’t catch a break. They’re looking for something that gives them a breather from the cluttered scrolling on social media, and actually offers them something of value. Even an idea that makes a difference socially, not just on a personal level.
Finally, instead of throwing facts, overwhelming reviews, and graphs at your audience, we advise all our clients to focus on making raw and real. Just like the people they want to reach. We wrap their message into a story that takes their audience into a journey and stimulates their thoughts and emotions. This is how you remain competitive and “uncopied”
If you feel charmed by the idea of telling your brand’s story with a video, then we at wezank are excited to make that happen for your. Ready to take the industry by storm?