5 Video Trends to Look out for in 2020
2018 and 2019 were without a doubt great years for digital marketing. Content is getting better because brands are getting smarter about their strategies and content type. How? By leveraging video trends.
Let’s dive into the video trends of 2020 that can’t be missed!
Video Trends: 360 Experiences
Videos are great for giving customers a visual representation of what a brand has to offer. They get to see the product, service, or idea in action. 2020 will pave the way for a more immersive experience with 360-degree videos, a trend that has redefined the viewing experience for many consumers. It gives them more control over how they view a product or service. Moreover, this type of video gives viewers and customers a “demo” feel before making a purchasing decision. To throw some numbers out there, 360-degree videos have more than 46% video completion rate compared to regular videos and over 300% click-through rate compared to other display ads.
Less is More Kinda Videos
New technologies for video production are introduced almost every year. However, it seems that businesses are becoming less interested in the complexity of production and more into the simplicity of the video content. In fact, in 2020, businesses will double down on releasing more content to stand out in the crowd.
Informative Videos
Videos are perfect as learning tools because they touch both auditory and visual senses. How-to tutorials and explainer videos are allowing digital marketers to generate leads more effectively. Living in a time of advertising overload, viewers just want content that is straight to the point, curated to them, and tackles issues they’re interested in without interruption, especially while they scroll on social media.
Optimized Videos
Specifically for each social platform. Committing to this will set any video marketing strategy apart from the competition and enhances viewer’s experience. A concrete example of that is how native video content on Facebook is performing better than just posting a YouTube video link. This will help the video pop out in newsfeeds and ultimately increase engagement.
Video Trends and Instagram Stories
Viewers like Instagram stories because they feel more authentic than most of the content posted on social media. By incorporating Instagram stories and even using IGTV creatively into a video marketing strategy, businesses and brands can connect with viewers better and create a more personalized bond between them and the brand. People love behind the scene videos, trailers, and teasers because it makes them feel involved in the process, launch or a big idea of something they’ve already shown interest in.
What other video trends do you see rising in 2020? Let’s talk about them and see how we can incorporate them into your next video marketing strategy!