zakaziko academy: the explainer video

Just in case you’ve been living under a rock, we are so excited to have created this awesome explainer video as part of zakaziko academy launch. zakaziko is a proudly Lebanese online learning platform that partners up with experts in their fields, gathers their knowledge, organizes it into clear, easy-to-follow classes. The video gives you all the details you need to enroll in their classes, but we thought we’d give you a sneak peek into the behind the scenes of creating their explainer. 

zakaziko academy: The Brief

The main objective was to showcase zakaziko academy’s main mission; solving the overflow of information that is being transferred everyday. With complex topics structured into simpler short learning videos, we wanted to make sure that the explainer will be able to highlight how the learning experience will become smoother, easier, and more efficient. Providing our team with additional information was guaranteed from the start: we needed to create an explainer video in 2D animation, targeted at anyone who is looking to learn a new skill and pursue their passion. Keywords such as creativity, innovation, skills, competencies, accessibility, flexibility, and simplified dynamic learning were the starting base of our work. With an end goal of encouraging people to enroll in this new platform, first in Lebanon, and benefit from the many topics and classes available there.

The Process

We began writing the script with the main target audience in mind. Writing it in Lebanese Arabic, we made sure to simplify the speech, explore the problem at the beginning of the script, and transition into how zakaziko academy solves it in a smooth and straightforward manner.

We meticulously developed the illustrations with respect to the identity’s color. With a color scheme of teal variation and mustard, we applied the palette throughout the whole frames and we were able to create an illustration identity that’s distinctive, new, and inspired from the brand guideline.

The Outcome

The result was a very audience friendly explainer video that created awareness for the platform and leading to a strong start with many people enrolling the many of the classes and benefiting from the early bird discount certain classes had to offer.

We’re beyond proud of the outcome! Watch it, and let us know what you think.