Use videos across the customer’s buying process

One of the best things a friend can every do to you, is support you in every step you make and decision you take. But who said that a friend is always human? Explainer videos are not just a tool you use and get rid of later, think of them as a cooler and more daring version of your best friend, because they are with you to guide you through your business decisions. Why is it important to you use videos across the customer’s buying process? Let’s figure it out together.

Awareness Stage

Explainer videos walk with you the first steps of the product discovery. They work best to introduce potential clients to your product or service. The content should be educational and branded. You can watch below one of our own videos, introducing a new service to customers.

Consideration Stage

Or should we say “critical stage”. At this point the customer is considering his options, and comparing different alternatives. This is where explainer videos shine, as well as company stories videos. Explainers are great because they sum up your USP down to approximately a 60 second elevator pitch. Salespersons and marketers love them, and they are innately a great call to action. And let’s not forget they have a great conversion rate

Decision Making Stage

The final stage that keeps us gasping for air. Will the client choose to work with you? Of course he will. Being surrounded by trustworthy and credible videos, your competitors won’t stand a chance. However, you will still need a closing step, and here comes the role of tutorials, and client stories. Tutorials will serve as a guiding tool for your potential clients to know how to use your product, and of course, client stories or testimonials are a living proof of other people’s positive experience and review about it.

Contact us, and let’s be friends! Better yet, we’ll introduce you to ours: the best explainer videos you’ll ever find.