Explainer Videos: the outline

outlineIn its simplest form, most explainer videos can be divided into two main parts: problem and solution. However, to get the audience’s full attention and curiosity, you’ll need more than that. The video should get viewers attached to the brand/service. Here at wezank, we offer different styles of explainer videos, and one of the most popular is the style we call “illustration” or “2d with characters”. The secret why this style works so well is the outline.

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How-to videos: bigger than ever

how-to videos

The single most important thing the internet has given us is, with no doubt, information. Videos built on that by providing visual content that turn dull data into intriguing knowledge. Mobile raised the bar even higher by introducing us to a new world where how-to videos are just seconds away with a click of a button. In this article, we’ll discuss the rise of how-to videos for businesses and brands.

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ARA: the idea, story and video

Sickle-cell anemia is a disease that touches many people from African descent. It can be cured by finding a match, via a bone marrow transplant. However too few people are registered in bone marrow registries, which makes the process of finding a match nearly impossible for people with the disease.

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Pre-roll videos: 3 major tips

pre-roll videos

For those of you not familiar with the term, pre-roll videos are those spots that run prior to a video posted online. Youtube is the most popular and familiar to the public, however, pre-roll videos can be found almost anywhere on the web: news websites, blogs, magazine websites, video game websites and even before a TV show or film online. Now that you know what we’re talking about, let’s go through 3 tips for successful pre-roll videos:

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App previews: Four great tips

app previews

So, you’ve created a wonderful app that you believe people will love. Unfortunately for you, so did thousands of others. That’s where app previews come in handy. An app-preview is the explainer video or commercial that explains what the app does and how useful it is. It aims to arouse viewers’ curiosity into downloading the app. Getting it right, however, is no picnic. In this article, we’ll go through 4 tips that would lead to more downloads:

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