3 Things That Will Ruin Your Next Video Marketing Strategy
A great business idea can fall apart if the video looks like an amateur project. Most managers and marketing executives know this, which is why they hire professionals.
What are the big no no’s that will sabotage a potentially great video marketing strategy?
Video Marketing Strategy Mistake: No Call to Action
The last thing clients want is for people to watch a video related to their business or brand and not understand its purpose. Without a call to action, that’s a real possibility. Experienced scriptwriters and digital marketers know that, and clients should too. Viewers should leave a video knowing what to do next. Whether it’s an explainer video, a TVC, or a tutorial, don’t expect your video to have the same effect without a clear sentence in the closing frame that explains the action required from the viewing audience.
Here’s an example from one of our explainer videos. The call to action is stated at the end of the video requesting to download the mobile app.
Posting on One Channel
Posting on one online platform won’t earn your business the reach it needs and deserves. Many people have this idea that making money and creating traffic happens overnight from a single url; however, for businesses have to put real work in to spread the content. Moreover, sharing a video and making it viral is no longer restricted to one or two audio-visual channels like YouTube or vimeo; Facebook and Instagram as well are the home of the most shareable video content.
Not Investing in a Professional Video Production.
High-quality videos generate high revenue. If you’re inexperienced in this area, a video agency is a worthy investment. Why? Because the more you put into it, the better the return. Professional video creators pride themselves in being storytellers. Telling a story via videos is what will make any brand, business, and idea memorable. This is where we come in. We craft a well written script, design a creative visual identity, develop a detail-oriented animation/ production, and produce a perfect voiceover. That way, you’ll inform your target audiences about your idea and captivate them into your brand and the services you offer.
If you have a story you want to share with the world, let’s have a chat!