Facebook New Video Features

If you thought Facebook‘s major competitor is Twitter, think again. Mark Zuckerberg and his talented team have taken on Youtube in the race for the best video sharing platform. To those of you who haven’t noticed already, Facebook has made major developments recently to its video section. Let’s go over the Facebook new video features, shall we?

Video Auto Play

All Facebook videos used to be locked behind a “Play” button like they would on Youtube. However, the social media giants introduced late last year something a bit different: the video auto play. Instead of stopping your scrolling process, opening the video and waiting for it to load, the video plays all by itself. Facebook later gave users the option to disable this feature. People living in a country with slow internet connection, ehem ehem, have found it a bit annoying. However, marketing wise, it was brilliant since the odds of people viewing your video increased dramatically.

Premium Video Ads

Facebook won the hearts of advertisers with that one. One of the Facebook new video features was introducing 15 second video ads that play automatically with no sound, but if you tap on the video, it’ll expand into a full screen and un-mute. Users weren’t being interrupted with an ad sound they don’t care about, but were given the choice of hearing what’s being said if the visuals or the product is of interest to them.

New Video Section Design

Go over your Facebook business page and check out the video section. Notice anything different? The best of all Facebook new video features was the redesigning of the video section to make it easier for visitors to brows and easier for businesses to organize the videos as they please. You now have the option to select a “featured video” that would top the list in the video section and would be available in the About section. As well as, align the rest of your videos into playlists you see most suitable. Here’s how we did it:

Bigger display size

Another way Facebook has outsmarted Youtube is through the video size. Facebook videos now look better. Media executives have claimed that a video posted directly through Facebook will get 6 times more engagement than a YouTube link. It’s far more attractive and attention grabbing. Here’s an example of what we’re talking about:

That’s how our video looks like through a Youtube link:

And here’s how the video looks like directly through Facebook videos:

Facebook New Video Features

Facebook is going all in on the video section, because they know how important videos have become. Featuring a video on your About section can do wonders to your business. Instead of having a small, unclear description or a long, boring one about your brand and services, include an attractive video. You’ll be grabbing the attention and curiosity of your visitors and gaining their interest as they watch it.

Today, more than ever, videos have become a must for businesses. Mark Zuckerberg knows it and so should you. We are the go-to people to empower your online presence and strengthen your brand image. Let’s embrace Facebook’s new features together. Contact us today for free consultation.