No one can resist the temptation of an online test. And here at wezank, we couldn’t help but to lure you into our blog. So we thought of a different kind of quiz that will allow you to evaluate your business performance in a highly competitive market and show you why your business needs an explainer video. Introducing: the quizank!
Let’s take a stroll down memory lane, shall we? You head to the movies a few minutes earlier to catch the trailers, only to find yourself left with an anticipation that will last until you go back the next week, buy the ticket, watch the movie, and recommend it to everyone you know. This is what we call the art of 1st impressions.
Just as trailers incite you to watch a movie, wezank explainer videos leave your audience wanting more of your product/service.
So, what are the 5 key factors that are common between trailers and wezank videos? Let’s take a look.
A couple of months ago, we talked about a new Youtube feature that allows users to pay a monthly subscription fee to remove all ads. Although it was still in the talks at the time, it finally came to life and Youtube recently announced its new baby “Youtube Red”. In this article we’ll dig deeper into the new video service and the improved features that come with it.
An effective landing page is crucial for any business to maximize conversion of leads. In simple terms, a landing page is the welcome drink at any party; either you opt in or leave immediately. The best landing pages need to have specific objectives and simple, straight-forward layouts for a nice user experience. In this blog post, we’ll talk about why the best landing pages include videos and how the latter can boost conversion rates.
What is script writing and how important is it when creating an explainer video? Simply put, the script is the basis of every video. Without good script writing, all you’ll have to show for your video is just moving objects with no objective or action. In this blog post, we’ll talk about the key points we consider for every explainer video script:
Marketing in the digital age has taken a new and improved form. With so many features available for marketers and business owners, the most crucial of all has to be the ability to measure campaigns and ROI. From the number of clicks, purchases, views , bounce rate etc, measuring the success of your video is critical to obtain a successful marketing campaign. The tricky part however, is analyzing the data measured. For that, we decided to guide you into what to do with the stats you collect.
Not having a well thought out content marketing plan is like driving from Miami to LA with no map. For that, we decided to guide you into the best content marketing plan for your business.
So you’ve just created your explainer video, smart move! Now comes the marketing aspect of it. Aside from sharing it on your social media channels, embedding it on your website, sending it by email etc., you might consider promoting it on the most popular video sharing platform: Youtube. For that, we decided to guide you through the types of Youtube video ads you can choose from:
Going mobile is the next big thing, and that’s a fact. Rest assured, if you entered the mobile realm, you’re on the right path. The challenge is however, millions of others did too. Standing out has become a necessity yet a tricky ask: first you need to intrigue users to download your app and then to use it. How? Well that’s the easy part: video app marketing. Here’s how videos help your mobile app:
TGIT isn’t a very common expression. Here at wezank, however, it’s been a very popular term for the past 2 years. For those of you who don’t know, our team works 4 days a week (Monday to Thursday) starting at 10:00 a.m. Not your typical workweek we know!
In this article, we decided to talk more about the benefits of a 4-day workweek and why we believe it’s the right way to go.