If you’re a musician, chances are you’ve met many people with perfect pitch voices. However, it is a general misconception that a perfect pitch is something you are born with, but in fact, it’s something you learn and develop. However, if you’re a businessman, then this is the right post for you to get ready for a different kind of pitch: your sales pitch.
We were approached by Hakkik Damanik, a Lebanese community that seeks to achieve gender equality in the Lebanese National social security law, to work on a series of explainer videos for their campaign. The topic was very critical, so here’s how we proceeded.
New Year, new phone, new apps! What to install? Now that’s a difficult question, but we’ve got the answer for you. Whether you need a bit of organization or something fun, here are our suggestions of the best apps of 2016.
Speaking of the legal principles in any business can be a bit daunting. As entertaining as videos can be, when you’re creating one, there are a few legal aspects you need to be aware of regarding footages, music and brand materials.
As much as physical appearance matters in Hollywood, the power of the human voice is legendary. If you are listening closely, you’ll find that the voices we gravitate toward have usually the same tonality. Can you imagine one of Hollywood’s celebrity as the voice over of your video? That would be so cool. But in the meantime let’s relish the best Hollywood voice overs. Enjoy!
We were approached by SwiftGift to create their explainer video and introduce their concept. To quickly brief you, SwiftGift is the world’s first instant gift messenger. You get to send your loved ones a special gift using their phone numbers, no need for an address.
When we called The Internet “The Gate“, believe us it was not by mistake. Yes, it connected the world altogether, but it was smart enough to hit one of our most important needs: food; so it was more like the gate to our tummies if you think about it. People are always on the go, but always have time to eat, it’s our guilty pleasure. The Internet had an unquenchable appetite for food as well, which explains the rise of several food channels like Tasty and Proper Tasty by BuzzFeed, and many more.
Hailed as the father of advertising, David Ogilvy was clear about his stance on the world of advertising and marketing: “If it doesn’t sell, it isn’t creative.” The same concept applies to explainer videos. You can admire the graphics, compliment the voice over, but at the end of the day, if it doesn’t generate sales, it is useless. How to make a sales video? The answer is in our latest blog post.
Once upon a time, there was a man in a cave, carving signs on a wall, and sending signals to the neighbouring cave, through fire or primitive chants. Believe it or not, those were the first signs of content marketing for the purpose of creating and distributing valuable, relevant, and consistent information to initiate audience action, or in this case, getting a proper wife, defining a territory, or hunting for dinner.
This particular throwback goes straight into our hearts. It started with a small idea and culminated in a great bonding experience between the wezank team. It was a spirited Christmas song you all know and love, and the faces were also familiar, but their combination was like nothing you’ve ever seen before. We unleashed our inner divas, and a Christmas miracle was born!