Youtube Red: the new subscription service

Youtube Red

A couple of months ago, we talked about a new Youtube feature that allows users to pay a monthly subscription fee to remove all ads. Although it was still in the talks at the time, it finally came to life and Youtube recently announced its new baby “Youtube Red”. In this article we’ll dig deeper into the new video service and the improved features that come with it.

Read More

Best Landing Pages Include Videos

Best Landing Pages

An effective landing page is crucial for any business to maximize conversion of leads. In simple terms, a landing page is the welcome drink at any party; either you opt in or leave immediately. The best landing pages need to have specific objectives and simple, straight-forward layouts for a nice user experience. In this blog post, we’ll talk about why the best landing pages include videos and how the latter can boost conversion rates.

Read More

Script Writing: 5 rules to keep in mind before every video

script writing

What is script writing and how important is it when creating an explainer video? Simply put, the script is the basis of every video. Without good script writing, all you’ll have to show for your video is just moving objects with no objective or action. In this blog post, we’ll talk about the key points we consider for every explainer video script:

Read More

Measuring the Success of Your Video: how and why?

Measuring the success of your video

Marketing in the digital age has taken a new and improved form. With so many features available for marketers and business owners, the most crucial of all has to be the ability to measure campaigns and ROI. From the number of clicks, purchases, views , bounce rate etc, measuring the success of your video is critical to obtain a successful marketing campaign. The tricky part however, is analyzing the data measured. For that, we decided to guide you into what to do with the stats you collect.

Read More

Youtube Video Ads: promoting your video

Youtube Video Ads

So you’ve just created your explainer video, smart move! Now comes the marketing aspect of it. Aside from sharing it on your social media channels, embedding it on your website, sending it by email etc., you might consider promoting it on the most popular video sharing platform: Youtube. For that, we decided to guide you through the types of Youtube video ads you can choose from:

Read More

Video App Marketing: how videos help your mobile app

 

Video App

Going mobile is the next big thing, and that’s a fact. Rest assured, if you entered the mobile realm, you’re on the right path. The challenge is however, millions of others did too. Standing out has become a necessity yet a tricky ask: first you need to intrigue users to download your app and then to use it. How? Well that’s the easy part: video app marketing. Here’s how videos help your mobile app:

Read More

4-day workweek: 4 reasons we have it

4-day workweekTGIT isn’t a very common expression. Here at wezank, however, it’s been a very popular term for the past 2 years. For those of you who don’t know, our team works 4 days a week (Monday to Thursday) starting at 10:00 a.m. Not your typical workweek we know!

In this article, we decided to talk more about the benefits of a 4-day workweek and why we believe it’s the right way to go.

Read More

Apple Event 2015: everything you need to know

Apple Event 2015

Every now and then, early adopters, Apple lovers and tech enthusiasts gather around to hear what Apple and Tim Cook are going to reveal to the public.

On September 9, the Apple event 2015 took place and like usual, the iOS team got people talking, some positively others not so much. So, what were the biggest announcements and what were some of the comments by the public?

Read More