Animated videos: 3 new tips

Every once in a while wezank rises to the challenge of providing you with new tips on animated videos. So here are 3 new tips just for you, and let’s make beautiful videos from your creative ideas.

Animated videos’ length

When clients tell us they want to include as much information as possible in the script of their animated videos, we like to remind them that the attention span of your audience is less than that of a goldfish and it’s shrinking with every second. And given our long experience in the field, we always advise that 30 or 90 seconds is the range you want to stay in. The best way we use to make your video memorable is by making sure your message is simple and clear.

Animated videos’ creativity

75% of executives told Forbes that they watch work-related videos on business websites at least once a week, which means that we have to make it count for them. We’re aware that you like to keep it safe, and not to take risks when it comes to your explainer video; but that doesn’t mean you can’t get creative with it. Companies tend to follow the crowd and pick the same style that every other marketer is using, we don’t. The point is to stand out from the crowd, no blend in.

Animated videos’ goal

In case you forget, rest assured we will keep reminding you of the goal behind your animated videos. The worst thing is seeing marketing videos not living up to their strategic potential. All your animated videos should have a tactical place on your landing page, your blog, and social media channels. Whether your goal is to get as many views as possible, raise awareness and explain the how to of your product or app, you should always ask yourself “How does this help achieve my end goal?”

If you think these tips were useful, get in touch and let’s have a chat!