wezank Arabnet Video
The Brief
In June 2015, wezank took a booth at the yearly Arabnet Dubai conference. As part of the booth offer, we had to select between making a 3-minute pitch on stage, or showing a 1-minute video. Obviously, we went for the video, since it’s right up our alley, and we don’t want to miss a chance to show off our skills 😉
The Process
The main challenge here was time. We had to accomplish this video in basically 1 week (we usually need about 4 to 6 weeks). This meant we needed to have all the team working in full power on this project to have the video ready in time for the conference.
The script was written in one day, followed by a quick sketch for the storyboard. The illustrations took a whole day, followed by a whole day of animation divided for three people to work on in parallel. The sound design was finally added in about half a day, and the video was ready in record time. The great part is that we did compromise on quality, and the visuals were developed to have their own identity.
The Outcome
The outcome was a fun, entertaining and easy-to-understand video that people were able to watch and enjoy during the conference. The feedback we got was overwhelming!
@wezank rules @ArabNetME #ArabNetDS pic.twitter.com/Gd35y9kW49
— Elia Mssawir (@EliaMssawir) May 28, 2015
@wezank proved tht a 1 min #video has more impact than a 3 min presentation at #ArabNetMe – well done! @ArabNetME
— Moiz Sitabkhan (@smoizs) May 28, 2015
My personal view was that video pitches are lazy, until I just saw the video from @wezank – Really well done! #ArabNetDS
— Noaf E (@noaf_e) May 28, 2015
To watch the video, visit our Facebook page.
Do you have a complex idea that needs to be explained? Get in touch with us and let’s make a beautiful video!