What can videos on websites achieve?

If a picture is worth a thousand words, then what is worth a sixty seconds video? A one-minute webvideo is worth 1.8 million words, according to a study conducted by Dr. James McQuivey of Forrester Research in 2009! This means that you would have to write one page per hour, 24/7, for five month in a row to achieve the same impact of one of those videos on websites. That’s huge! In fact, most people are visual learners. People retain 68% more information from videos on websites than from plain text. That’s why don’t be surprised to know that statistics show a huge increase in sales and conversion rates when an explainer webvideo is used.

Videos on websites – shocking statistics

A research conducted by Internet Retailer, a respected e-commerce portal, has shown that the possibility of a purchase would increase by 85% if you use explainer videos for websites. A research conducted by the Online Publishers Association shows that 80% of Internet users will recall watching a marketing webvideo on a website they visited in the past 30 days. Of that 80%, 46% took some action after watching the web video.

ComScore confirms that visitors who view videos on websites stay on the site an average of 2 minutes longer than those who don’t view any webvideo, and website visitors are 64% more likely to buy a product after watching a marketing video. If you have a mailing list, then check this out: when using the word “video” in an email subject line, you will increase the open rates by 13% and the click-through rates by over 92%.

46% of people will share a webvideo on Facebook, and 40% will email links, based on another Internet Retailer study from 2012. Needless to say, explainer videos are a necessity if you have a serious marketing plan. Contact us now for a free consultation.