Video for Small Business: How it works
If you’re the owner of a small business, you probably have one major concern on your mind “How do I compete with the big boys?” The answer is to simply stand out. With this huge increase of competition and the clutter of brands trying to sell, it has become much harder to grab people’s attention. This is especially difficult for small businesses. Seth Godin once said “Marketing is a contest for people’s attention.” Video marketing is currently one of the best methods for that.
We’re not going to go into numbers and statistics that showcase how important is having a video for small business, instead, we’ll state some obvious facts of how videos can help you highlight your business’s USP, gain trust and make you different from everyone else:
Highlight Your USP
USP or Unique Selling Proposition is simply what differentiates you from the competition. What you have that others don’t. Every business needs a competitive advantage, whether it’s a product, an extra feature, customer service etc… Without one, you are doomed to fail. Using video for small business helps showcase your company’s USP and what you offer that others don’t. Picture this, you have this brilliant product that has features not found anywhere else and you truly believe that people will love it. Problem is, you can’t spread the word, because people don’t care in investing their time and effort to hear what you have to say. Video solves that by grabbing their attention and retaining it by keeping them entertained and intrigued.
Gain Trust
Trust and business go hand in hand. Without it, your business will, sooner or later, go bankrupt. Video for small business is crucial in proving your trustworthiness and transparency. When few people recognize your work, it’s harder to gain trust. Video helps in spreading your brand image and true face to the public to create trust and loyalty. You’ll be telling a story worth listening to, and that’s the kind of relationship you want to have with your customers.
Be Different
As we mentioned at the start of the article, the most important thing in today’s business is standing out. When many companies are still traditional and boring telling people what they do, you’ll be showing it to them. In the movie Ocean’s Thirteen, Roman Nagel, played by the actor Eddie Izzard, gives a funny line: “You are analog players in a digital world. You’re done.” Times have changed. There are too many words and articles out there and not enough videos. What would grab your attention more? A two-paged article about a product or a 60-second video that tells a story and showcases the brand’s passion and history?
If a picture is worth a thousand words, then how many words is a video worth? Video for small business is the way to go. You’ll be ahead of the competition and looking into the future. We are pioneers at creating memorable videos. Contact us today for free consultation.