Turn your visitors into clients

The purpose of technology has always been to bring people closer together: but the more they got connected to technology, the less connected they became to each other. People click through your profile, but they never take the time to actually know you. And isn’t that a shame? You’re such a great person! This concept can be directly applied to your business you need to turn your visitors into clients, particularly in such a competitive market. Let’s discover together how you can convert your audience from people who simply browse your page, to potential clients who will actually contact you and ask for your service. 

Know your audience

This is marketing 101. With people becoming more like robots, and less like humans, no time is being dedicated to know the other person. First things first, you need to work on discovering what your potential clients really want through smart market research, and how your business can fulfill that. Your marketing efforts should be channeled towards understanding their needs: it’s all about a tactical approach into understanding the consumer behavior in a way that will benefit your business and your clients.

First impression

Show them you mean business. What we mean by that, is put efforts on your website, the first portal of your business. Remember when we talked about this particular topic in our previous blog post? We specifically recommended that not only you invest in your website, but also use explainer videos as a great magnet tool: it will attract more viewers, and help your audience get to know better by creating a more personal bond with them.

Clear Offer

Make sure the content of your landing page creates a sense of urgency, whereby visitors cannot proceed in their plan without contacting you and asking about your service or product. Make sure your text, visuals, and videos point to the right direction. Needless to say that videos will definitely increase your sales, since what explainer videos do best is reach out to potential clients who have an unfulfilled need and a demand and present them with a solution.

Client testimonials

When searching for services and products, one of the most persuasive content that consumers think highly of, is a testimonial or a review by another product/service user. Testimonials are the pieces of content that consumers are viewing before they’re reaching out to you, and that’s what makes positive reviews a worthy investment of your time. You can check our website, and notice that all the testimonials are from clients who not only experienced  the success of our videos, but also our communication skills, and follow up: the human touch. Keep in mind, clients work with success stories.

        

Go viral

Share your images, videos on all your social media channels, as well as your newsletter,in a way that wherever visitors log in they see you; therefore, remember you. Most importantly double check that every content they click on will lead them to your website, an extra mile that will guarantee a start of a long and beneficial business relationship.

After reading this article, why don’t we have our own bonding session? We’re waiting!