Global Blue: the story behind the video

I’m sure you’ve seen the tax-free shopping stands in the airport and around shops in the country. That’s Global Blue. They’re responsible for all your tax-free shopping when you travel.

Global Blue approached us with a challenging mission, and you know how much we love those! They were having a hard time explaining the whole process of de-taxing at the airport to every single passenger. They had placed a roll-up banner, but no one seemed to notice it. What they needed was a video that would loop on some screens nearby, that would explain to the users the entire process and steps.

The Brief

Our mission was to create a short, easy-to-understand video that will be placed on screens in the airport, explaining the de-tax process to travelers.

The main challenges here were the following:

1- The video would not have any voice over, so the visuals alone needed to explain very clearly the different steps.

2- Even people who could not read well should be able to understand the process from the visuals.

 

The Process

We drew inspiration from the videos you see at international airports, explaining how to divide your belonging before a security search. However, our topic was much more complex and involved multiple steps.

To solve the lack of voice over, a separate short voice clip was recorded in 3 languages (English, French and Arabic) that would be aired in the airport regularly. This voice message would complement the video.

As for the video itself, we drew the Global Blue stand, the check-in desks, and the airport look and feel to look like the Beirut International Airport in order to make the process easier on the travelers.

 

Here’s a snapshot from the storyboard:

The Outcome

The outcome was a simple and easy-to-understand video that can be understood by practically anyone.

 

Do you have a complex idea that needs to be explained? Get in touch with us and let’s make a beautiful video!