Youtube Video Ads: promoting your video

So you’ve just created your explainer video, smart move! Now comes the marketing aspect of it. Aside from sharing it on your social media channels, embedding it on your website, sending it by email etc., you might consider promoting it on the most popular video sharing platform: Youtube. For that, we decided to guide you through the types of Youtube video ads you can choose from:

In-Stream Youtube Video Ads

You know what we’re talking about. It’s the ad that plays automatically before your intended video with a “You can skip this ad in 5,4,3,2,1”. For some, it is extremely annoying and to be frank, it can be (Sensodine *cough cough*). Then again, it has nothing to do with the type of ad but the ad in itself. Imagine this: a fun, animated explainer video instead of a boring doctor’s testimonial. You get the point!

In-Search Youtube Video Ads

You’ve probably seen these before as well. In-search ads work very similarly to Google’s search network ads in which you get shown relevant content at the top of the results page when someone searches for a specific topic or keyword. in Youtube’s case, it’s videos.

In-Display Youtube Video Ads

As the name implies, in-display ads come as a display banner ad at the top of the page without interfering with the video you’ve intended to watch.

Overlay Youtube Video Ads

Needless to say, overlay ads overlay the video you’re watching through a rectangular shape at the bottom of the video that include a slick call to action and an attractive unique selling proposition.

Do you want to advertise on Youtube but you’re still missing a powerful video? Contact us today and let’s get you up and running.