Youtube ads: subscription fee to remove them all

“You can skip this ad in 5,4,3,2,1” Who amongst us don’t know this message? Better yet, who doesn’t hate it? Youtube ads have been dominating the video platform for a while now. However, a way out’s right around the corner: A subscription for an ad-free Youtube experience.

Google‘s subsidiary announced in an email to channel owners that it will offer viewers an experience free of Youtube ads for a monthly fee. The platform announced in the email that it will pay creators 55% of the  total net revenues from subscription fees while keeping 45% for itself.

“YouTube will pay you 55% of the total net revenues recognized by YouTube from subscription fees that are attributable to the monthly views or watchtime of your Content as a percentage of the monthly views or watchtime of all or a subset of participating content in the relevant subscription offering (as determined by YouTube). If your Content is included in and viewed by a user in multiple subscription offerings, YouTube will pay you based on the subscription offering with the highest amount of net revenues recognized by YouTube, as calculated by YouTube.”

Youtube ads

According to Youtube’s team, channel owners who do not wish to take part will have to change their video settings to “private” . Two things weren’t officially disclosed: the price of the subsciption fee and the date it will be introduced to the public. However, sources tell Bloomberg that it is expected to go live sometime this year and it will cost something around $10.

Netflix have been dominating the video streaming realm costing between $8-$12 per month. The video service has 57.4 million subscribers and has been the go-to platform for uninterrupted series and movies.

Here’s the letter sent to Youtube partners, obtained by Bloomberg:

You hate Youtube ads, don’t you? Now it’s time to put your money where your mouth is. Will you subscribe to remove those annoying interruptions?