What Types of Videos Create Brand Loyalty?
A smart video strategy gets customers safely to the decision phase. Which is why we no longer talk about content that only grabs the attention, but one that converts visitors into your ride or die clients.
Without brand loyalty, businesses are left with a couple of active followers who don’t mind jumping from one service or product to the next depending on who’s “trendy”. That’s fine for a while, but the problem is that it costs more to acquire new customers than it does to keep old ones. So how can we guarantee brand loyalty through videos?
Video Types That Ensure Brand Loyalty
- Motion Graphics/Explainer Videos: These videos are excellent for boosting audience engagement with the brand. Motion graphics can be useful for turning potential marketing leads into sales. This ultimately grows into loyalty if done the right way. Explainer video are usually liked because they tell a story and are perhaps the best option for increasing customer loyalty. There’s nothing better than seeing characters you can related to. In addition, the animation takes viewers on a journey and helps them identify to the brand.
For increasing customer loyalty, animated-style videos, or storytelling videos, are the most valuable formats. (Celinne Da Costa, Forbes contributor)
- Thank You Videos: It’s important to never forget customers, which is why we truly believe in the power of these types of videos because they leave a powerful impression to viewers which goes a long way into building loyalty especially when it’s unexpected. When we create these videos we make sure that the message inside is authentic, transparent, and a bit on the emotional side because at the end of the day, viewers want to feel like they’re being spoken to directly and the content is personalised to them specifically.
Here’s an example of a thank you video we produced:
Why is Brand Loyalty so Important?
If you want to survive in the digital age, keep in mind that businesses are competing for survival. Building brand loyalty is important now more than ever. Here’s why:
- It’s you vs. the competition: Remember, the budget that loyal customers dedicate to you is money they chose not to spend on your competitors.
- Loyal Clients: Repeated business is the greatest form of brand loyalty. These types of clients are confident they are getting quality for their money.
- Brand Ambassadors: As brand ambassadors, loyal customers can reinforce your values to other consumers. They are also more inclined to speak about your brand in everyday conversation with their peers and especially nowadays on their social media platforms.
Take a minute and check out our diverse portfolio and let’s help you pick the best style for your brand.