How wezank videos are crafted: our process

Even though we’re known for our behind the scenes work, that doesn’t mean you don’t get to have a backstage pass. So join us, and let’s go behind the scenes of the how to of our how to: how wezank videos are crafted.

The Brief

We wanted to create a video showcasing each one of us giving a detailed description of their parts in the making of an explainer video. The purpose was to simplify the process, and make it more concrete to our clients and followers alike.

The Process 

We used live shots to appeal to our main audience, that way, they can get to know us better, and see who’s actually working on their explainer videos. The end result will eventually create a sense of credibility, and trustworthiness. By showing the hard work that goes into each step, the process becomes clearer, and much more appreciated.

            

            

The Outcome

The video was used as a main content on our Facebook page and YouTube channel. Viewers enjoyed watching it, and potential clients understood our process, and once they did, it helped them pick wezank instead of other competitors or online video making softwares.