We Are Visual Creatures: why and how?

Visit our website’s home page and you’ll be struck by a wonderful explainer video explaining our services. 1 sentence that’ll definitely grab your attention is “we are visual creatures”. In this blog post, we decided to elaborate on that point and dig deeper into what it means and why it’s so important nowadays.

We’re All So Darn Busy

We live in a world where going to the garage to change your car oil is a hassle and needs weeks of planning to find the free time. Leisure time has become a privilege so difficult to obtain. Having said all that, do you really expect yourself or every other living creature to read lengthy texts or hear a company yapping about how good its services and products are? Visual representation increases conversion and saves time, something we’re all fighting for today.

Honestly.. It’s fun

Yes visuals save time, but fact of the matter is, time will fly very fast as well. They’re entertaining and enjoyable, you’ll want to see more. Especially when the topic is about your business, it’s considered to be very difficult and, mind I say it, boring for other people to listen to what you have to say.

But, What About ROI?

Probably the most important 3 letter word for companies, ROI is business owners’ most crucial factor to study. And why shouldn’t they? After all, investing money with no return is a sinking ship. Visually, people are more likely to remember the stuff they see rather than those they read and this study proves it. It shows that after three days, a user retained only 10-20 percent of written or spoken information but almost 65 percent of visual information.

We Are Visual Creatures

Think about it, wouldn’t you rather watch a nice explainer video or see a well structured infographic rather than read pages of a company’s vision and mission statements? If you’re answer is yes, let’s talk.