Viral Videos: 5 steps to keep in mind
We’re all familiar with Evian’s “Roller Babies“, Metro Train’s “Dumb ways to Die”, Turkish Airline’s “The Selfie Shootout” and Volvo’s “The Epic Split“. Whether on social media, the top search result on Google or word of mouth, people loved the videos and shared them everywhere.
Although it’s often impossible to know in advance if a video will go viral; in this article, we’ll go through the 5 steps that businesses need to adopt to create a video that would, dare we say it, go viral.
Keep it short and simple
Focus on the topic at hand. Forget big words and complicated terminologies. Viral videos are always simple and easy for everyone to understand.
The length is purely dependent on the message and the type of video. One thing to keep in mind is that not everyone has the time or curiosity to watch a long video, and a very short one won’t get the message through.
Here’s how Save the Children did it to highlight the effects of war on children.
Produce it with high quality
For an individual trying to promote his dance moves, a smartphone camera can do just fine. However, as a business owner, the video needs to represent your brand and its image. Make that extra effort and investment to produce a neat, high quality video, and viewers will associate your brand as such. Below is a beautifully created video by cardstore for Mother’s Day that received a lot of buzz:
Be different
Viral videos all have the “Wow” factor. Something new, shocking and fun needs to be present. The CEO sitting in his leather seat chair explaining the business’s services for two minutes won’t get the job done. As cliché as it may sound, think outside the box. Get out of your comfort zone and do something different. The founder of Dollar Shave Club got creative and made this video go viral:
Share it
Start by promoting it yourself. Share the video on social media channels, your website and, if suitable, TV. Try reaching out to opinion leaders (bloggers, influencers) as well. The aim is to connect with customers. Find out where they are most present and post the video there. Coca Cola shares its videos on their website, their social media pages and some on TV.
Forget about the V word
The worst thing you could do is expect it to go viral. Your aim should be to produce a unique, high quality video that will grab your target audience’s attention and will get the message through to them. If it happens to go viral, that’s just the icing on the cake.
Viral videos don’t happen overnight. You must create interesting content in a unique way. We specialize in composing amazing videos suitable for any kind of target audience. Intrigued? Let’s create viral videos together. Contact us today for free consultation.