Video Marketing: a love story

When was the last time you were drawn to click on that shiny triangle of a video? We’ll take a wild guess and say: very recently. Fact of the matter is video marketing is taking over the internet and consumers’ buying behavior. From the very first impression to the final purchase, videos are helping people and brands throughout the whole buying process. In this article, we’ll go through how video marketing helps in sales every step of the way.

Just like any relationship, the steps go as follows:

1. Make a Memorable First Impression

There’s an old saying that says “You only get one chance to make a good first impression.” Just like a guy trying to meet the girl at the other end of the bar, you as a brand are trying to meet customers and leads through videos. To do that, the guy needs to grab the girl’s interest by being entertaining and no very talkative. That’s done with the guy introducing himself in a fun, confident and down-to-earth way. In other words, have a clear, entertaining and short video.

2. Introduce Your Competitive Advantage

Now that the guy has made some progress and the girl is seriously considering to give him a chance, he must introduce his “I’m not like all the other guys” line. in other words, your brand needs to include its added value and competitive advantage that pushes customers into your side of the court.

3. Seal the Deal

The girl has angels running over her head right now and can’t wait for the guy to ask her out. Here comes the final step of putting the icing on the cake and turning prospects into buying customers. Videos help in adding this push and call to action message to start a long and healthy relationship.

Video Marketing

In brief, hit on your audience (not with cheesy pick-up lines of course), introduce what you have to offer and seal the deal by asking them out. Get in touch with us today and let’s create a love relationship between your brand and audience.