December 4, 2015December 22, 2015 by Pascale Chemali

Video distribution 101

Imagine the following scenario: you just had a baby, and you can’t wait to share the news with the world. Small problem: no one knows about it yet. Where to begin? Do you share the news on Facebook with a new status? Or upload a YouTube video of your sleeping baby? Well, the same scenario applies here: what’s next after we’ve created a killer explainer video? How do you distribute it the right way? Let’s find out.

On Your Website

Placing your explainer video on your website is essential: think of your website as the portal to your business. It allows audience conversion, from visitors to loyal customers. However, you have to be specific as to where you want to place it on the website. If you want to ensure conversion, place it on the main page, and if you have a “how to” video, it would be best to make it available on a specific subsection of your website.

On Social Media

100 Million. That’s the number of Internet users who watch online video each day. Keep that number in mind and start sharing your explainer video on all your social media accounts. The great thing about your explainer video is that it’s shareable. and we’ve mentioned in a previous blog post that the best landing pages contain videos if, also shared, perform well on social media, and receive greater interaction than other types of content.

On your newsletter

Including your video in your email campaign is both simple and smart. Not only are you reaching your current clients, but you are contacting potential ones as well. With a clear call to action, no one will ignore your video.

On a side note, you can actually embed your video, but the question is: should you? We recommend you display a picture with the play button instead, and link it to a landing page with the actual video. After all, the goal of your newsletter is to convert your audience into the next action in the buying cycle, and getting them to your website or social media page to request more information.

Face to face.

That’s right. Use your explainer video as a supporting tool during your meetings. It will serve as an attention grabber that will liven your pitch and help your audience retain the information. Don’t think of it a substitute for your public speaking skills, but rather a finishing touch.