Video App Marketing: how videos help your mobile app
Going mobile is the next big thing, and that’s a fact. Rest assured, if you entered the mobile realm, you’re on the right path. The challenge is however, millions of others did too. Standing out has become a necessity yet a tricky ask: first you need to intrigue users to download your app and then to use it. How? Well that’s the easy part: video app marketing. Here’s how videos help your mobile app:
Explain
Not all apps are Candy Crush Saga like, and some are way too complicated for some users to understand. Video app marketing helps users who aren’t sure what your app does or how to actually use it in giving them a clear step by step guide.
Stand out
2 years ago, standing out on mobile wasn’t an issue and scarcity was the name of the game. Today however, businesses have caught up on the trend and almost all marketers and business owners are thinking mobile first. An explainer video stands you out from the crowd and attracts users to your side.
Reflects your Image
The best part about videos is that they reflect your brand image and what your company stands for. Not only does an explainer video tell the “what” but, most importantly, the “why”. It shows why you’re doing what you’re doing and what your values and beliefs are.
Video App Marketing
Mobile is taking over all other forms of digital communication and apps are increasing in number by the minute. Stand out, explain, reflect what your company believes in and you should be on your way.
Do you have a mobile app that needs that extra bit of push? Contact us today and let’s set it off on the right path.