How Important is Using Video for Marketing Today?

Traditional VS Modern Marketing

Traditional marketing was simple: The more you spend, the more your return on investment. While many brands still use this strategy, they tend to forget the fact that customers became smarter and bombarding them with ads and promotions doesn’t really work anymore. People, nowadays, hate to be manipulated so they seek to understand brands and what they really do. They work on creating a relationship based on trust, loyalty and respect. But how do you achieve this relationship? Instead of trying to get customers to buy from you, get them to understand you first. What do you really do? What are your true values? Why should they buy from you?

Using Video for Marketing Is The Answer

Seth Godin once said: “Marketing is no longer about the stuff that you make, but about the stories you tell.” Using video for marketing has never been so crucial in defining people’s buying decisions. Videos give your target audience the information they need as quickly as possible while sharing your brand’s personality. They are fun and keep your audience interested by visually explaining what you do, as well as, it’s easier to persuade people with video. Most people retain 95% of the message in a video compared to only 10% of what they read in a text. Finally, most of us don’t have the time or patience to read lengthy texts. Using video for marketing eliminates the never-ending process of sifting through hundreds of pages in a website to get the information needed.

At wezank, we know how important storytelling is for your brand, and that’s why we make sure all the stories we tell, work with your target audience. You can contact us today to share your own story in a beautiful video. Fill in this form.