Urban Alps: the video

The Brief

Urban Alps, the startup from Zürich, Switzerland, contacted us to create a video for their innovative, groundbreaking startup project: the stealth key. We were very surprised to find out how unsafe and irrelevant our regular keys had become!

The Process

The approach here was a “how it works” video, explaining the concept. The main challenge was that this was a completely new concept, and somewhat technical, and we had to explain it in the simplest, easiest way possible for the average person to understand. We chose real-life scenarios that viewers could identify with, and included a brief technical explanation on how the actual key works.

The Outcome

The result was a clear, fun video that kept viewers hooked and made them want to know more about the key.

Do you have a complex idea that needs to be explained? Get in touch with us and let’s make a beautiful video!