UNDP LEAP explainer videos

As it is municipal elections season, we were approached by UNDP Lebanon to work on a series of 3 videos for their LEAP, an elections assistance program.

The Brief

The three videos would respectively serve as an introduction to municipal elections, a guide on how to run as a candidate for 2016 municipal elections, and present numbers and statistics on women in 2010 municipalities. 

The Process 

Given the big amount of information, we used the infographic style. Infographic are appealing to mass audiences by nature, and are also reliable to represent statistics, figures and factual information in a precise and attractive manner.

We also used a female Lebanese voice over since the primary audience were Lebanese women, for the purpose of encouraging them to run as candidates and introduce them to the functions and duties of a municipality.

The Outcome

UNDP shared the three videos on their YouTube channel, and via links on their Facebook page, receiving a lot of shares. And the impact can only be measured at the results of the elections. Good luck!