How to tell a long story in a short video

For as long as we can remember, a lot of our projects started with a pile of data from our clients, which was later filtered into a concise questionnaire. We know that you want to include as much information in your explainer video as possible because you want your audience to have it all, but that’s not possible. How to tell a long story in a short video? Let’s find out.

Short videos focus on script

So we tell a long story by writing a smart script. Just because explainer videos are short, it doesn’t mean that their content is not important. Clients worry that an explainer video will miss the essence of their message, but it’s quite the opposite. The script is the most important part of the entire process. Consumers retain just 10% of what they hear, which makes it very important to write what matters to them, and we sometimes risk losing their attention just for the sake of writing a very long story line.

Short videos speak to audiences

So we tell a long story by relating to your target audience. According to NIELSEN Wire, 36% of online consumers trust video ads, which makes it a heavy responsibility to pick the right language they understand in order to cater the explainer video to them. Your company’s story or your personal one, has the power to motivate and drive people to action. It can increase sales or cause people to turn away and lose attention. It’s all in the delivery. Simple is good. People understand simple, short and to the point. Try it and see how powerful it can be.

Short videos have more fun

So we have fun while we write. The quickest way to grab attention and be memorable is to actually shorten the sentences and try to insert a light sense of humor where it fits, if your brand can take it. Comedy is the most popular form of online video content among all viewers at 39% followed by news (33%) and music (31%) according to Burst Media. By adding something comical to your videos without pushing it too far, we guarantee a well delivered message. The short and wittier, the better. In addition, by having fun we don’t mean turning your explainer video into a silly audio visual tool, but on the contrary; we always pick the main objectives from the brief, avoid repetition, and speak the language of your potential clients.

How would you suggest we shorten a video without losing its value? Let us know!