Successful Social Media Presence: 5 basic steps
It is known, there are two types of businesses today: those living in the old traditional world and those living in the new digital one. 10 years ago, being there for your clients meant giving them an after sale call or replying to their email within 24 hours. Nowadays, however, showing them support and care has a completely different meaning. In this article, we’ll go through the basics for a successful social media presence.
Know Your Audience
From their age group and gender to their interests and hobbies, study your fans and understand them well. You’ll need to clearly understand what to post and in which language, when to post it, and which platforms to use. Not seeing eye to eye with your audience is a big no-no in the social media world.
Be Present
Creating a page or account and changing your business’ profile pic isn’t enough. For a successful social media presence, you’ll need to be present 24/7. Have a SM strategy ready and post regularly. Let people know that you’re here all the time no matter what they need. This will win you trust, loyalty and credibility.
Be human
We’re not aliens, and your business isn’t Optimus Prime. Be personal when communicating online. Human interaction is what your fans want. A successful social media presence for your business imposes on you to add some life to your material and engage with your fans like you would face to face.
Listen
The best part about social media marketing is that you could engage with your audience through a two-way communication. Listening to their comments, questions and inquiries is a must. What are they talking about? Did they have a bad experience? Maybe they just want to say “Hello”. Truly listen to what they have to say and reply accordingly.
Measure the results
Is your strategy working? How could you improve it? The answers to such questions lie in measuring the results and analyzing them. Create a report regularly to review your activities and understand how you could improve your weak points.
Here at wezank, a successful social media presence is one of our top priorities. We’re always available for any inquiry or question. It’s always good to know you’ve got your fan’s back and they’ve got yours.