Success With Videos: 3 steps

We’d like to think throughout our blog posts that we’ve made the message clear: To stay ahead and win, make videos. However, just in case the message is still too hard to grasp, in this article we’ll showcase some recent stats of the growth of video.

Success With Videos:

Marketers love videos. They’re helping them reach out to their target audience, get the message out there and get their money’s worth. However, as we talk of videos, we can’t but mention video advertising that comes along with it. According to a recent article by eMarketer “the number of US digital video viewers will rise by more than 22 million between 2013 and 2017, reaching 204.6 million that year.”

But wait, it’s not as straight forward as it seems. Not every video is a winning video. Many metrics need to be taken into consideration when creating a digital video. To find success with videos, there are 3 basic steps to follow.

Keep it short:

Keep viewers interested in a 2 minute video max.

Make it intriguing:

Add the “WOW” factor into it. Include an animated character, a lovely story and a convincing solution.

Add a call to action:

Viewers won’t take action unless you ask them to. End the video with a nice call to action.

If the tips and stats don’t work for you and you’re a “see it to believe it” kind of person, contact us today for free consultation and find out what we’re trying to say fro yourself.