SEO Video Marketing: Ranking first

SEO or Search Engine Optimization is, as the name implies, optimizing your website/content to appear on the first page of search engine results. Ask any marketer or SEO specialist and they’ll tell you how difficult it has become to rank on the first page of the search results whether on Google, Yahoo, Bing or the many other search engines.

With the ever changing algorithms and the huge increase in competition, how will you get your website to rank high? SEO video marketing is the perfect tactic to move up the ladder. If you want temporary results, use search engine ads. If you want to rank first permanently, here are the factors to consider:

Content is king

Everybody knows it; content is king. Interesting content that gets people to explore your website, will increase traffic. Nowadays, because of the high competition, having text-oriented content only is not enough. That’s because the pool is crowded, which makes it harder to get optimized by search engines. On the other hand, videos rank higher than text-oriented content, because they are much easier to optimize and Google, Yahoo and the rest know that people prefer video over text.

Inbound links

Your website’s backlinks will define its popularity and importance. That’s why, keep your original content simple and clear. And having a video on your website will attract more inbound links, because hey… People love videos! All of the high ranked websites have videos uploaded. Many brand websites like Mercedes and Coca Cola have videos on the homepage, while other, like Apple, have videos spread on different pages.

Time spent

Content and inbound links are important, but they’re not the only factors. Another aspect to look into is the time spent on the website. If visitors leave quickly without investing time browsing from page to page, this means that the user experience wasn’t a pleasant one. A boring website will harm the rankings no matter how much traffic it gets. How to make it interesting? You guessed it: Video. Statistics have shown that visitors spend more time on websites with videos.

Search engines rank the most suitable results highest. Seeing video oriented websites ranked at meaty positions is no coincidence. SEO video marketing takes your invisible website and drops it on Google’s first page search result. Let’s create a a beautiful video to help your website rank highest. Contact us today for free consultation.