How to rank on the first page of Google

Forrester research indicates that videos are over 50 times more likely to appear on the first page of search results. This being said, wouldn’t it be a dream come true to have your brand name on the first page? Keep reading then to know how to rank on the first page of Google.

Rank on the first page of Google by uploading

The key to YouTube marketing is getting your videos to rank in Google searches. First, create a YouTube channel and make sure the channel name is relevant to your field because Google filters the results accordingly. The second step is to upload your video. Even if it doesn’t ensure first-page results from the first time, Google will in fact index your video once uploaded. Keep in mind that each video you upload should be accompanied by relevant title and description text. Viewers usually look for content, particularly in explainer videos that will help them solve problems, and know the how to of a certain process or idea.

Rank on the first page of Google by embedding

By embedding your video on your website, you are helping your business receive more views. It’s a matter of following the cycle: embedding gets more views, leading to more shares and ranks in search, which leads to more traffic to your website, and more brand awareness.

Rank on the first page of Google by monitoring

YouTube is always updating, which is why we always work on explainer videos that are effective at all times, even with the growing competition. In fact, 30% of videos account for 99% of traffic, making it a delicate opportunity for your video to make it among that 30%. In that case, we recommend a certain length, and a specific naming convention. Your YouTube marketing plan should target less competitive keywords, so choose them wisely.

Finally, use custom thumbnails. This doesn’t have a great effect on engagement. Adding a custom thumbnail to your video can have a drastic impact on your click through rate which will in turn drive up your rankings.

Contact us if you want to share other technique to  rank videos on the first page of search results, or if you want more details on how to do it. That way we can work together and measure the success of your video.