Pinterest Advertising: Videos

Well well well, if it ain’t the “Google of images”. Something really pinteresting got announced last Tuesday stating that the image based social media platform will start introducing video ads as part of their business strategy.

With an estimated 47.1 million users, the platform is short on cash as its main form of advertising used to be trough promoted pins of images.

Pinterest Advertising

The term used to describe the platform’s new form of advertising was “Cinematic Pins”. They work similarly to promoted pins with the major difference that they’re motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first brands of paid advertisers.

Unlike other social platforms’ use of videos, Pinterest advertising introduced a new form of video ads. Facebook autoplay videos, for instance, start as you come across it without any sound and stop once you scroll passed it. Cinematic Pins however move in relation to the speed a user is scrolling down. Here’s a video to better explain the process:

Pinterest’s general manager, Tim Kendall, backed the idea by saying: “Our view is that auto-play is interruptive. Our new mobile ad format gives brands the ability to tell their story with motion. But critically important, it keeps users in control of the motion.”

This new form of Pinterest advertising has better targeting options for advertisers to reach their audience through their online behavior and interest.

What does this move mean?

It’s simple, this big move by pinterest can only mean two things. First, the social media platform is getting more serious about making money. Second, and most importantly, Pinterest’s team have realized how outdated images are with respect to videos. Care to follow the Pinterest advertising strategy and introduce a video for your business? Contact us today and let’s craft a beautiful cinematography together.