Online Videos: 3 Ways They Came to the Rescue During Quarantine
Most creators, brand marketers, and business owners were not prepared for the coronavirus pandemic. With businesses struggling for survival, a beam of light came through: online videos.
Online videos are constantly proving to be multifaceted. Through them, people connect on a deeper, and brands humanize their messages to reach their customers.
Some Interesting Numbers
“We’re not just seeing more time spent with streaming and TV, which we expect to continue to go up, but we’re also seeing more time spent on search and discovery,” said Mike O’Donnell, the head of Vizio’s platforms business.
Moreover, people are looking for more content to watch. to either take a breather from all the overwhelming Covid 19 coverage and release some stress, or even look for short videos that simplify and explain the situation. Interestingly enough, viewing sessions from March 16 through 22 across have been increasing by 40% across streaming platforms worldwide.
In addition, Instagram Live is seing an exponential increase in usage: mentions of IG Live on Instagram and Twitter increased by 526% between March 8 and March 15.
- Celebrities have been live streaming their beauty routines
- Chefs have been sharing their recipes
- Writers are reading poetry
- Musicians are streaming gigs to keep fans going especially after concert cancellations.
- Physical trainers have been going live with workout sessions
- Businesses are sharing their employees experience working from home and beautifully managing their work remotely because the show must go on!
Online Videos to the Rescue of Businesses, Brands, and Individuals
1- For Individuals:
- Videos inform. Viewers know of the latest updates and preventive measurements through online videos. However, it can get tricky with false information flying around. But they’re still able to better understand their situation: if they know better they do better. The visuals and numbers help them retain information and are easily shareable through social media. With better awareness comes a strong sense of community.
- Videos entertain through funny content, series and shows, and YouTube channels that offer individuals content suitable for them and their children if they have any. This can come in handy since schools are closed and parents need to fill in their time.
What’s also amazing about the support online videos are offering is how it’s been helping businesses and organizations resume their work remotely.
2- For Businesses and Organizations:
- First, videos are allowing managers and supervisors to resume their staff training, report sharing, and task management. Through both online video call platforms, team are now more than ever working twice as much to finish their tasks properly.
- Second, teachers are sharing their lessons with their students, and coordinating their lessons plans with each other to be able to finish the curriculum and benefit the students. Some of them also got creative and created their own mini series as part of their courses and shared them on social media to make it accessible to everyone.
3- For Brands:
Well well well… It’s about time brands stopped pushing their products and overselling. Through heartfelt videos, they’re connecting with their customers and highlighting that everyone is in this pandemic together. That’s how they’re also showing that their values align with what’s best for the community as a whole.
How’s your brand using videos to share messages that truly matter? If it’s not already, let’s have a chat.