Nestlé: Creating Shared Value

Nestlé made 24 commitments to support their long-term goal of Creating Shared Value. What better way to express their initiative to protect the community than with a great explainer video. Let’s take a look at how it all came together.

The Brief

The video had to achieve 3 main objectives, which meant the direction of the explainer video had to be serious and straightforward.

• Reinforce Nestlé’s credibility and honesty
• Highlight the bigger scope they’ve been working on through their values
• Maintain a strong relationship with loyal consumers

The process

Based on the brief, an Infographic video was the best choice for Nestlé as it is engaging enough to attract and retain viewers’ attention with dynamic visuals that don’t fall far from the company’s spirit, thus reinforcing the brand with the right visual style.

Upon looking at a sample of the below storyboard, we notice how the visuals are precise, and organic. They show the scale in which Nestlé is operating: individuals, kids, families, community, and the Middle East, proving how effective this video will be in achieving the goals set by the company.

The outcome

The video was able to achieve the objective mentioned above, and we were successful in showing Nestlé’s true colors as the leading nutritional company in the market. See for yourselves, and let’s make sure we do the same for your brand.