MMG Holdings: the explainer video
MMG Holdings was undergoing a corporate identity rebranding for their 15th anniversary.
The Brief
As part of the new identity, 4 videos were to be created:
1- A corporate video explaining what the company does.
2- A corporate song and typographic video to celebrate the company’s beliefs.
3- A scribe video to share the company’s “Big Hairy Audacious Goals”.
4- A 15-year anniversary video.
The Process
The challenge was to keep the new identity relevant and consistent across different styles of videos. This is a great example of how all the styles of video can be adapted to your identity. A concern that our clients often have is that a specific style might limit their identity, however this project was an example of how your identity can be applied to different styles.
The Outcome
The videos were distributed on their new website, creating rich original content that reinforces the brand, and creates more awareness for viewers. In addition, the videos create a fun, fresh and exciting experience for visitors of the website.
You can watch the videos here:
Do you have a complex idea that needs to be explained? Get in touch with us and let’s make a beautiful video!