Into the making of our Christmas video

You might notice a bit of a contradiction when it comes to our holiday video this year, and you’re right. Usually, we’re always advising you to keep up with the latest trends, act fast, take initiative, and don’t fall behind the rest. However, this time, we did the complete opposite. This is how:

The Brief

Because old habits die hard, we couldn’t let the year end without a special wezank Christmas video of our team to wish everyone happy holidays: one, everyone was waiting, and two, we really wanted to have fun and spread the joy of Christmas. So we took it as a challenge to look for something unusual, slow, as opposed to the fast rhythm we’re used to among each other, and that’s how it all started.

The Process 

For the production phase of our Christmas video, each one of us picked a special gesture that would look super dope on slow motion, we bought the accessories, fixed the look, and used a specialized camera that perfectly captures the essence of each movement in slow motion.

     

The Outcome

Enjoy our video, and see for yourselves! Thank you for a great year, and happy holidays!