Magnitt: the explainer video

The Brief

We met Philip Bahoshy from Magnitt, Dubai-based startup, during a trip to Dubai. We loved the idea of the platform: connecting entrepreneurs and investors.

The Process

We based our visual style on the existing visual identity of Magnitt: the same color scheme and illustrations inspired from the typography. The illustration style we used appeals to youth, who are the main target audience, but can also be enjoyed by potential investors who are interested in signing up to the platform to find new talent.

The Outcome

The result was a clear, fun video that received wide positive feedback!