Inside the mind of the wezankers

As you already know, we have clear steps that go into our creative process. We share it with you to make sure you know what goes into each step. But if you really want to find out what goes on in our heads the moment we start working on your explainer video, this is your chance.

We accept the idea of a new project.

Namaste. Our first move before we touch any new project is to actually embrace the idea of a new project. How? We read the brief, we breath it in and out a couple of times, and we let the wezank magic do the work.

We get ready to experience the “newness” a project brings

They ask us if it ever gets boring to always work on explainer videos. Never. The best part of our job is that we get to be creative, even if the type of work is the same. As we gain the experience after each project, we start to think of new ways to be innovative. Inside our minds we think: ” I needed to start “doing it right” the creative way, and not the commercial way.

We take it as a challenge

At the end of the day, it’s a state of mind. Being passionate about what we do makes each and every project a new adventure. Yes, we think of the words, the drawings, the style, and length, but we also think of how we can transform an idea into a work of art that not only conveys the client’s idea, but connects with the audience as well.

So there you have it, a chance to go inside our minds! Enjoy the ride!