What’s an informative video?
This type of video has an instructive and educational content that is both shareable and easy to retain.
Informative videos are good for educating your audience about certain topics related to your project or brand.
Example: This video informs audiences what the circular 331 is.
Benefits
of informative videos
Example: This video informs how women can participate in municipal council elections.
- Higher retention
- Easily shareable
- Not a direct ad
- Fun to watch
- Memorable
When and how to use an informative video?
Best used when your content has a lot of data: numbers, charts, facts and information. For optimal results, creating a series of videos and dividing them by topic is advised.
- Social Media Channels
- Email Newsletter
- Trainings
- Website