How explainer videos can inspire brand trust?

We start off with a tough love lesson: if customers can’t trust in your brand they won’t buy your service. So how can you build trust without spending billions of dollars on advertising like big companies? And how can you create interest in a very boring or complicated topic? Let’s find out how explainer videos can inspire brand trust in this post.

Simplify a complex topic

If explainer videos increase sales by 20% on average as they can grow trust for startups within new customers, then how is it applicable for industries that are considered boring or complicated to understand like banking, finance, investment, or even technology? Financial institutions need to make their services easy to understand to win back customers’ trust. And explainer videos have the perfect format to simplify the packages and help eliminated any lack of trust that might previously exist.

Use of true colors

Using your brand identity colors creates a powerful and credible reference to what your business stands for. It’s what we always do when we develop an explainer video to make sure it gains more sense, has a consistent direction for your brand to grow a strong presence and build a strong brand trust: this will unconsciously affect viewers as they easily recall your brand.

Voice of trust

During explainer video production, we pick the right voice over that conveys the right emotions at the right moments of the video. Without a professional voice-over, you video automatically becomes less engaging and appealing. This being said, we always pick a native narrator especially since listening to a familiar accent grows trust within potential leads.

We always get excited to share the results an explainer video can achieve for a brand. Don’t you agree? Stay tuned for more updates as a new year begins with none other than videos.