Get more clicks from your video

Creating a great video for your business is one thing,  and making sure that the video gets viewership is another. Many smart and creative videos go unnoticed simply because those who manage them lack the techniques which can make the users click. Let’s go through some of these techniques that will help you get more clicks from your video.

Explainer Video

51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Which means it has already reached a lot of people, who clicked, watched, believed, and purchased. And before we produce your video, we always recommend it does not play for more than 45- 60 seconds, as short videos grab more audience attention. They also introduce them to your idea after the video begins which will help you build your identity and maintain it.

Landing Page Video

Landing page videos are posted on the main page of your website at a strategic location to get more clicks. The video is usually 1-2 minutes long, and can be either separate from your explainer video or the same. Did you know that using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%?

Corporate Video 

According to Hubspot, 65% of senior marketing executives believe that visual assets such as infographics and videos, are core to how their brand story is communicated. In fact, we believe that such videos will get more clicks because they mostly contain client testimonies that highlight the credibility of your business.

Tips to get more clicks

• Use the right video formats that are suitable for your platform
• Use the right trending hashtags if you’re uploading your video on social media, this will get you more exposure, and you get more clicks
• Use a catchy headline.

Let’s take this discussion a bit further, and talk about how, together, we can get more clicks on your awesome explainer video.