Why explainer videos are so important in social media?
Social media has become a necessity in our marketing communication, and you’re probably using at least one channel for either your private or business life. But what makes explainer videos so successfully popular on social media? Let’s find out.
Explainer Videos: SEO relevant
SEO and videos make a great couple. Your brand needs to have a strong presence in Google, which is why we encourage opting for a video because the more time people spend on websites the higher they rank. In addtion, a good animated marketing video will boost your visit times close to a 1500% increase! This will make your website rank higher in Google, multiplying your chances to convert. It’s a double threat success for your business, especially that it also helps popularize your social media followers and likes with more shares, hence, more exposure. Facebook is the living proof. When you choose to promote your video on Facebook, you can filter your audience and selectively target them.
Explainer Videos: boost organic reach
Today’s average visit time is approximately 8 seconds on websites, which is not enough. So the changes of impressing your audience are higher on social media as they are scrolling. So when promote your brand to persuade visitors into making a purchase, and directly upload your video to Facebook, YouTube, Twitter, or an other channel, you are guarantying more reach since they are far more effective posting images, links, or other formats.
Explainer Videos: receiving direct feedback
According to InternetRetailer.com, up to 85% of people are more likely to buy a product if they first saw an animated explainer video. It’s also important to point out that consumers no longer look for the tangible benefits of your product or service, but look for the overall experience, and explainer videos can mean engaging stories and information that adds a competitive advantage to your idea.
Give us your thoughts on the whole videos and social media merge. We’ll be waiting!