Edunations: our series of videos

We were approached by Edunations to create a series of videos about a very sensitive topic in the region: Syrian refugees in Lebanon. Their work would be essential in the rebuilding of Syria after the war, since they focused on helping young Syrian college students in continuing their education while in Lebanon.

 

The Brief

Our mission was to work on two different videos:

• An emotional video to appear to people’s emotions and encourage them to donate money for the cause
• A more pragmatic video based on actual numbers and statistics about these refugees and about the cost of helping them.

 

The pragmatic video went on to bring Edunations donations of over a million USD! Let’s find out how.

The Process

We kept the visuals simple, using the Infographic style, and kept the color scheme simple yet eye-catching. Keeping a simple color scheme makes the video more memorable and gives it its own identity, which is important in touching people.

 

The Outcome

The result was a video that appealed to people’s logical thinking yet moved them enough for them to want to make a donation for the cause.

 

 

As for the more emotional video, you can watch it here:

Are you an NGO looking to have a cause explained? Get in touch with us and let’s make a beautiful video!